Frequently Asked Questions >

What is different about
calling consumers than
calling businesses?

The key in consumer calling is speed and efficiency. Of course, the offer has to be appealing, the list has to be well-chosen and the script must be well written for a successful program. And, of course, regulatory requirements must be achieved.

Business-to-business calling adds several complexities. First of all, the phone representative must successfully navigate through a maze of voice mail and gatekeeper barriers. Business contacts want to discuss matters with a knowledgeable representative, so the caller must sound highly professional - highly scripted presentations are out. Less formal discussion guides are a more appropriate aid to assist the representative in directing the conversation.