Frequently Asked Questions >

Why should I consider telemarketing?

Each of the direct marketing media of mail, telephone and Internet have their strengths and weaknesses. In fact, often the best direct marketing campaigns combine all three.

According to the Direct Marketing Association's "2009 Response Rate Report," telephone contact had the best response rate, higher than dimensional mail, catalog and direct mail. In terms of return on investment, phone programs also came out number one!

Here's why:

Results are immediate.

Once calls are completed, results can be analyzed hourly, daily or weekly. Thus, the effect of changes in campaign tactics, offers and other elements can be measured quickly, creating better results. In today’s fast paced environment, you can’t wait for clients to come to you, you must seek them out.

The communication is a dialog.

A phone conversation can take several paths depending on the customer's or prospect's interests; and the discussion is more memorable - the ultimate in one-to-one marketing.

It builds relationships.

People have relationships with people. That's why sales people are so important in many selling situations.

It breaks through the clutter.

Prospects tend to discard mail-outs or other print information.

It’s customizable.

Multiple products and services can be marketed. You can also target specific groups by demographic information that pertains to your product and/or service.

It's cost effective.

A face-to-face sales call can cost more than $350. An average call to a business professional can cost as little as $25. You have the opportunity to advertise to both new and established customers from a distance.

There are other advantages and uses of effective telephone-based programs depending on your business marketing and sales needs. Telemarketing is the most popular, dynamic, flexible and effective marketing and communications technique available today and all companies should consider integrating the telephone into their sales coverage model.