Frequently Asked Questions >
Why should I outsource?
Gain a team of experienced experts.
Most successes come when people are doing what they do best. Our highly experienced representatives have excellent communication skills and average more than eight years of calling experience. Each has earned three levels of certification in B2B best practices, as well as being certified by the Marketing Research Association.
Reduce Cost.
It is much more cost effective to outsource your teleservices program to a proven teleservices provider than to perform these services using your internal staff.
Consider the following:
The REAL cost of your people is much higher than their salaries.
Do your people have the marketing expertise to construct a winning campaign, including list selection and segmentation, script development etc?
Do you have an infrastructure in place to properly monitor campaign progress?
Will your people have the time and attention to devote to these calls while also trying to do their "real" job?
Is your staff fully conversant with all regulatory requirements?
On average, it costs twice as much to complete a teleservices campaign using your own facilities, staffing, recruiting, benefits, equipment, support functions, training and telecom. At Marketlink the amount of savings per qualified call is what keeps our clients coming back.
Technology.
Equipment such as predictive dialing, digital recording, quality assurance, reporting and training costs millions of dollars to integrate. Outsourcing offers you access to leading edge technology and state-of-the art equipment. At Marketlink each of our call centers is equipped with fully predictive dialing software from TeleDirect. The system’s many features provide effective recalls, real-time integrated reporting, multiple dialing modes and results tracking tailored to client requirements.
Service.
Having a team of experienced teleservices professionals diligently working on your account is one of the primary reasons to outsource your program. At Marketlink, our team of experienced Account Managers will continually evaluate each program to maximize results. They will provide program recommendations, script modifications, list analysis, database enhancements and work closely with the calling team to assist in the ongoing success of the project.
Quality Control.
Your customers are the most important aspect of your business and a teleservices vendor must be positioned as an extension of your operation. Marketlink has over 17 years of experience in designing custom product sales, lead generation, market research, database enhancement and customer care telemarketing programs and will ensure that quality is built into every part of the process.