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Market Research
Today, more than ever, business leaders recognize the value of using timely research data to make good decisions. Telephone research programs offer a higher response rate than that of direct mail. In addition, it provides more list segment control and allows for comprehensive open-ended responses.
We hire and train professional interviewers who are able to reach your target market. Each has completed Marketlink’s three levels of training certification and has earned the Market Research Association’s Interviewer Certification.
As a leading outbound teleservices firm, we provide high-quality telephone surveys for clients who understand that telephone research is one of the most efficient, quick and cost-effective ways to collect that data.
Common Market Research Applications Include:
Market Assessment and Customer Profiling
Opinion surveys are effective in understanding how your company and products are perceived in the market. We can quickly and accurately gather key data from decision makers within your target markets, providing you with the market intelligence you need for ongoing success.
Brand Awareness Research
Market surveys provide valuable information on your company’s marketing presence and the strength of your brand recognition. They allow you to identify the factors that influence brand loyalty by exploring the reasons customers have considered, and then chosen or rejected particular brands. Our unique ability to quickly contact a large number of targets that meet your research criteria has made us leading choice in outsourced telephone research firms.
Product Development and Usage Research
Market research is a crucial step in determining the need for a new product or service. Through a custom telephone research program, we can obtain customer feedback on their experiences with your products and determine their level of interest in new products. This information not only provides valuable product development feedback but also allows you to improve product quality and customer satisfaction.
Customer Satisfaction Surveys
Satisfied customers are the key to success in today’s highly competitive market. On average, it costs about eight times more to acquire a new customer than to retain an existing one. Through a telephone survey, you can learn what your customers think about your products and ensure that they are receiving the highest level of service.