Calling Consumers

For nearly 15 years, Marketlink has achieved marketing success for more than 100 business-to-consumer clients across the United States. Calling programs include:

Customer Acquisition: Finding new customers is a tough challenge for most businesses. Using carefully selected list segments, marketers have often succeeded at finding new customers at an acceptable cost.

Upgrade Sales: This is particularly appropriate for calling programs because the consumer already has a relationship with the client company and is, therefore, usually quite familiar with the nature of the additional product or service being offered.

Customer Retention: Special programs designed to retain current customers can often use the phone profitably. Renewing subscriptions is an example of extending the consumer's relationship with the company.

Market Research: Surveys to customers and non-customers give the marketer a reliable view of consumer attitudes and planned behaviors.

Database Enhancement: Calls to consumers to check the accuracy of information and to seek additional data elements can be a key step in a database marketing program.

While we have considerable experience in each of these program types, we don't have a pre-defined "off the shelf" program for each. Instead, we work with clients to leverage both Marketlink and client experience to tailor individual calling programs for each situation.